The 2022 ITC Insights Supplement Consumer Survey Probiotic Category Report, fielded in late Spring 2022, walks readers through dietary and food supplement consumer buying behaviors and priorities across the US, UK, Germany, Italy and China. It measures how behaviors have changed over the past several years, especially 2019 through 2021. The survey includes 1,000 US, 500 UK, 500 German, 500 Italian and 1000 Chinese users, all of whom use supplements to some extent. Starting with overall supplement use, including popular categories such as multivitamins, vitamin D and omega-3s, the report then dives specifically into users of probiotic supplements indexing this category against others as it measures health issues and concerns, where they shop, how much they spend, what engenders trust in a brand, how they consider branded ingredients, then what they look for on label when purchasing probiotics, where they get their information and even how they feel about sustainability.
Click here to download the executive summary.
Availability:Available for download in PDF and PPTX formats immediately after purchase.
