ITC Insights 2024 Consumer Insights On Collagen Users
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ITC Insights 2024 Consumer Insights On Collagen Users
The 2024 ITC Insights Consumer Supplement Survey was
fielded from February to March 2024 and analyzed by the
Industry Transparency Center.
The survey includes over 4000 supplement consumers
ages 18+ in 6 countries: US (1000), UK (500), DE (500)
IT: (500), KR: (500), AU: (500), IN: (500). Collagen users
specifically range from a high of 38% in Korea to a low of
22% in Germany.
The survey provides insights into supplement user buying
behaviors and priorities, including familiarity, usage
patterns, purchase drivers, branded ingredients and the
importance of values like trust, transparency and
sustainability.
