ITC Insights 2024 Consumer Insights On Ashwagandha Users
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ITC Insights 2024 Consumer Insights On Ashwagandha Users
The 2024 ITC Insights Consumer Supplement Survey was fielded from February to March 2024 and analyzed by the Industry Transparency Center.
The survey includes over 4000 supplement consumers ages 18+ in 6 countries: US (1000), UK (500), DE (500), IT: (500), KR: (500), AU: (500), IN: (500).
The rough percentage of ashwagandha users range from a high of 88% in India to 30% in the US and Germany and a low of 13% in Italy.
The survey provides insights into supplement user buying behaviors and priorities, including familiarity, usage patterns, purchase drivers, branded ingredients and the importance of values like trust, transparency and sustainability.
