ITC 2025 Consumer Functional Food & Beverage User Report - Prebiotics
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ITC 2025 Consumer Functional Food & Beverage User Report - Prebiotics
This report analyzes prebiotic consumer behavior in the functional food and beverage market, based on survey data collected December 2024 – January 2025 from over 2,000 consumers (1,001 US, 1,002 UK) by the Industry Transparency Center. Prebiotic consumers made up 661 consumers in the US (66%) and 620 in the UK (62%).
Key insights include:
Purchase Behavior Analysis
- What drives functional food and beverage purchases
- Consumption patterns across demographics
- Price sensitivity and decision-making factors
Brand and Ingredient Preferences
- Consumer familiarity with functional ingredients
- Brand trust and loyalty patterns
- Impact of transparency and sustainability on purchasing
Market Opportunities
- Emerging trends in consumer priorities
- Gaps in current market offerings
- Generational differences in preferences
Ideal for:
Product developers, brand managers, market researchers, and strategists looking to understand consumer behavior and identify opportunities in the functional food and beverage space.
